How home-country political connections influence the internationalization of service firms
- Creator: Bai, Tao , Chen, Stephen , He, Xiao
- Resource Type: journal article
- Date: 2019
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
- Creator: Wilden, Ralf , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2015
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance
- Creator: O'Cass, Aron , Weerawardena, Jay
- Resource Type: journal article
- Date: 2010
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009